The Shopify Theme Launch Checklist
Twenty items to review before launch so your theme is not the weak link once traffic starts.
Storefront basics
Mobile responsiveness is checked across homepage, collection, product, cart, and checkout entry points.
Primary navigation, mega menu, and search are easy to use on small screens.
Every core template has a clear above-the-fold call to action.
Brand colors, type, and spacing are consistent across the full theme.
Performance and UX
PageSpeed is tested on mobile with a target score of 90+ for core landing pages.
Hero images, product galleries, and videos are compressed and sized correctly.
Apps and tracking scripts are trimmed to only what is needed for launch.
Cart drawer, upsells, and free-shipping bars are tested on iPhone and Android widths.
Merchandising and trust
Product pages include trust badges, shipping clarity, and return reassurance.
Variant selectors, swatches, and image zoom work without dead ends.
Bundles, cross-sells, or complementary products are merchandised intentionally.
Social proof is visible where buying hesitation is highest.
Content and SEO
Meta titles and descriptions are filled in for homepage, collections, products, and blog posts.
H1s, collection copy, and product descriptions match the search intent you actually want.
Open Graph image, favicon, and share copy are set before launch day.
Internal links point shoppers toward priority collections, blog education, and pricing pages.
Operations and QA
Email capture, contact form, and lead flows save data correctly.
Discount codes, shipping thresholds, and tax settings are tested end to end.
Order confirmation, abandoned-cart, and post-purchase emails use final brand copy.
404 page, policy pages, and analytics tracking are live before traffic starts.